Looking Past the Flash of Dashboards

We've been receiving a lot of interest lately from customers wanting to construct "Executive Dashboards". I guess this stems from a growing need by upper level management to more effectively monitor core business performance in the wake of the global credit crisis. Whatever the case, the need for greater visibility and awareness of key performance metrics are driving renewed interest in executive dashboards.

Dashboards are certainly nothing new. You'll find a plethora of information about them on the Internet and in various textbooks, and you're probably well aware of the various whiz-bang applications available on the market for constructing fancy visualisations. Unfortunately, when it actually comes to designing something meaningful for executive management, the message can often get lost in the over exuberant use of dashboard gadgetry... resulting in an overpowering visual experience for users.

In response to the rising demand for executive dashboards from customers Stellar's resident dashboard specialist - Chris du Toit - has put together an excellent discussion paper to draw attention to fundamental design considerations for effective dashboard creation. If you're currently constructing an executive dashboard, or thinking about it, Looking Past the Flash of Dashboard Design will help to refocus your efforts on what is and isn't important, which of course will help you to fulfil your greater goal of providing an effective platform for delivering business insight to management.

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